EMCO TOYS SRI LANKA
(EMWAY DISTRIBUTORS LANKA PVT LTD)
I spearheaded the establishment of e-commerce platforms and social media channels, building them from scratch to ensure a robust digital presence. My role encompassed conducting extensive product research to identify market trends and develop strategic marketing initiatives. I managed online orders, facilitated client queries, and designed engaging advertisements, promotional videos, and branded content. Furthermore, I conducted product demonstrations for the sales team, aligning efforts with broader branding objectives. From product photography to comprehensive digital strategies, I contributed to every aspect of branding and marketing to enhance visibility and customer engagement.
Digital Marketing Initiatives
I launched and managed the social media channels for EMCO Toys Sri Lanka, starting from scratch to establish a strong digital presence during the brand's introduction to the local market. I handled all aspects of marketing, including planning and executing creative campaigns, designing engaging content, and ensuring cohesive branding across platforms. In addition, I conducted product photography to effectively showcase the brand's offerings, creating visuals that aligned with the playful and vibrant essence of the brand. My efforts helped build brand awareness and drive engagement, positioning EMCO Toys as a trusted name in the Sri Lankan toy industry.
Stop-Motion Storytelling
I created a dynamic stop-motion video for EMCO Toys by meticulously capturing each frame to bring the toys to life. I showcased their vibrant features and functionality using professional photography techniques and precise planning. This project highlights my ability to combine technical expertise with creative storytelling to deliver engaging and visually captivating content.
