ARBORWORKS TREE SERVICE
ArborWorks – Digital Transformation Project
Project Overview
ArborWorks, a professional tree service company, was struggling with limited online exposure,
a lack of engaging content, and an outdated website that didn’t showcase their expertise.
As part of my Capstone project at Conestoga College, I provided a full website and content strategy,
which later led to an opportunity to join them as a Web Designer & Multimedia Content Creator.
This project is a milestone achievement for me — transforming a classroom assignment into a real-world role
where I designed marketing materials, optimized their website, and built a content library of videos and
photography to strengthen their brand presence.
Project Overview
ArborWorks, a professional tree service company, was struggling with limited online exposure, a lack of engaging content, and an outdated website that didn’t showcase their expertise. As part of my Capstone project at Conestoga College, I provided a full website and content strategy, which later led to an opportunity to join them as a Web Designer & Multimedia Content Creator.
This project is a milestone achievement for me — transforming a classroom assignment into a real-world role where I designed marketing materials, optimized their website, and built a content library of videos and photography to strengthen their brand presence.
Cleaner design and modern layout
SEO-optimized service pages
Stronger calls to action and contact flow
More engaging visuals and messaging
Video Content Created
Intro Video – A branded introduction highlighting ArborWorks’ services.
Team Interview – A personal story-driven video showcasing ArborWorks’ expertise and values.
