COMFORT OWL (EMCO CORPORATION)
Video Content Creator – Field Placement
During my field placement with Comfort Owl, a division of Emco Corporation, I created engaging video content to support both social media outreach and internal training initiatives. My focus was on transforming technical product details and complex processes into clear, visual stories that were easy for homeowners and contractors to understand.
Key contributions:
Scripted and edited short-form videos to explain rental, leasing, and financing options in simple, relatable terms.
Designed motion graphics and animated elements to enhance brand storytelling and capture audience attention.
Edited existing product and training footage into polished, professional content optimized for digital channels.
Aligned video output with brand voice and marketing objectives through collaboration with the Emco/Comfort Owl marketing team.
This placement gave me hands-on experience in video content creation for a leading Canadian brand, sharpening my skills in storytelling, editing, and brand-driven communication.
Video Content Created
Comfort Owl – The Overview Commercial
A high-level brand spot introducing Comfort Owl’s mission and solutions, crafted to capture attention and build awareness.
Comfort Owl – The Overview Financing
Explaining financing options in a simple, approachable way for homeowners considering Comfort Owl’s services.
Comfort Owl – The Overview Lease
Breaking down the lease process into clear steps, helping customers make informed decisions with confidence.
Comfort Owl – The Overview Why Choose Comfort Owl
Highlighting Comfort Owl’s unique value proposition and what sets the brand apart from competitors.
Comfort Owl – The Overview Core Values
A short, values-driven piece showcasing the principles that guide Comfort Owl’s service and customer care.
Comfort Owl – The Overview About Us
An introduction to Comfort Owl’s vision, emphasizing its commitment to greener and healthier solutions.
B2C Homeowner Facing Comfort Owl
Tailored for homeowners, this video addresses everyday needs and how Comfort Owl solutions fit into real life.
B2B Video Series – Contractor Objections
A training-style video designed to help contractors overcome common objections when offering Comfort Owl products.
B2B Video Series – Why Should Contractors Lead with Payment Solutions
Educating contractors on the importance of introducing flexible payment options to build trust and close deals.
B2B Video Series – How Comfort Owl Supports Contractors
Positioning Comfort Owl as a partner, this video emphasizes tools and resources available to contractors for long-term success.